RÁI ADVERTISING IS THE FIRST GROUPS’ COMPANY AND, DURING ITS HISTORY, COLLECTS BROAD EXPERIENCE IN RETAIL, INDUSTRY, SERVICES AND FRANCHISES.
HERE, CREATIVITY IS NOT AN ISOLATED IDEA, BUT A STRATEGIC AND MULTIPLATFORM CONCEPT DEVELOPED IN AN INTEGRATED WAY.
HERE EVERY CLIENT CAN BECOME A GREAT CASE.
WAY BEYOND PROMO AND TRADE GENERATING DIRECT BUSINESS IMPACT FOR CUSTOMERS. INTELLIGENCE, STRATEGIC VIEW AND END-TO-END PROCESS MANAGEMENT. THIS IS OUR MISSION.
• LIBERTY MUTUAL, FIFA WORLD CUP 2014™
• CONTINENTAL TIRES, FIFA WORLD CUP 2014™
• ROCK IN RIO, LOS PALETEROS
• SAMSUNG, GALAXY S5 LAUNCHING.
• 2,500 MICRO-EVENTS FOR BASF EVERY YEAR.
DEZOITO PUBLIC RELATIONS AND SPECIAL PROJECTS.
TO DEZOITO, GROUPS’ PUBLIC RELATIONS AND EDITORIAL CONTENT ARM, SUCCESS IS TO MAKE YOUR BRAND APPEAR INTELLIGENTLY AND RELEVANTLY.
WE EXPLORE EVERY RELATIONSHIP CHANNEL, BY CREATING SYNERGY BETWEEN CUSTOMERS AND COMPANIES.
WE ARE RECOGNIZED BY OUR EDITORIAL EXCELLENT AND, THUS GENERATE CUSTOMIZED CONTENT SOLUTIONS.
OR DIGIWEB IS A FULL DIGITAL COMPANY WITH PERFORMANCE DNA. SOCIAL MEDIA, SOFTWARE HOUSE AND DIGITAL SOLUTIONS.
BUT IT CAN BE MUCH MORE.
WE ARE CAPABLE TO DEVELOP INTELLIGENCE AT EVERY STEP OF THE PROCESS AND PROJECT.
THE IMPORTANT IS TO REMEMBER THAT AT ORDIGIWEB INSTITUTIONAL OR ECONOMIC RESULTS HAPPEN AT INTERNET SPEED.
ATTENDING IMPORTANT CLIENTS FROM SEGMENTS SUCH AS RETAIL, FRANCHISE AND SERVICE, NOTHING MORE LOGIC THAN PUTTING OUR EXPERTISE AT THE SERVICE OF LOGISTIC AND SUPPORT.
TRANSPORTATION, SHIPPING MANAGEMENT, POS POSITIONING, PROMOTIONAL MATERIAL HANDLING AND MUCH MORE.
GUARANTEE THAT EVERY CAMPAIGN MATERIAL REACH THEIR DESTINATIONS IN RECORD TIME MAKE ALL THE DIFFERENCE AT THE POINT OF SALE.
MORE THAN 25 FILM PRODUCTIONS IN 2015.
SOMETIMES SPECIFIC NEEDS MAY OCCUR AND AN ACCESSIBLE AND CLOSE SOLUTION CAN HELP A LOT. AND THIS IS WHY TEOLÁ WAS CREATED: TO OFFER ITS EXPERIENCE AND CAPACITY TO PROVIDE SERVICES OF PHOTOGRAPHY, FILMS, CONTENT, AUDIOVISUAL PROJECTS THAT REQUIRE AGILITY AND TAILORED COST.
• FILM PRODUCTION
• EVENTS COVERAGE
• LIVE BROADCAST / HD
• TV / RADIO CONTENT
• DIGITAL MEDIA CONTENT
AWAKEN IS AN INNOVATION AND BI CONSULTING COMPANY.
IT IS THE GROUPS’ ANSWER TO THE SEARCH OF CLIENTS FOR MORE INTELLIGENCE AND COMPETITIVENESS, IN ADDITION TO COMMUNICATION. STRATEGIC INNOVATION APPLIED TO BUSINESSES
• INCREASES COMPANY REVENUE.
• ARISES THE IMAGE AND INCREASES BRAND VALUE.
• ALLOWS COMPANIES TO ACCESS NEW MARKETS.
• ESSENTIAL FOR BUSINESSES FUTURE SUSTAINABILITY.
• GENERATES MID AND LONG TERM COMPETITIVE ADVANTAGES.
The Paletas (a Mexican version of the Popsicle) became a fever in between 2013 to 2015. It was possible to find a Paleteria at every corner, but this popularity came with a cost: everybody was occupying the same niche, in what we called as “the mexicanization”.
So, we decided to take a step in the other direction, daring to leave the Mexican roots behind, going from the focus about the origin, to the focus about the product and its outstanding quality: fresh ingredients, more filling, real fruits, real flavor: a “Flavor Punch”.
Oh, good to remember that Paleteros is the Brazil’s first and biggest brand/franchise with more than 190 stores nationwide.
Now Paleteros is running alone at the see of profits.
A Flavor Punch in the other players.
To convert likes into cloths. The insight was to give a humanitarian touch to the cold and sort of useless Facebook likes. This idea made Flogoral (Sore throat lozenges) engage its fans and attracting thousands of new ones around a noble cause: make winter a little bit warmer.
At every 30 likes one piece of clothing was donated to the Casa do Zezinho (Orphanage).
Between May 2014 and July 2015, the campaign climbed more than 150,000 likes, corresponding to 5,000 donated cloths. Now this is hot!
One of the biggest differentials of Simonetto is the flexibility. It’s not just cabinetry, it’s real custom made, tailored at every detail according costumers’ specific needs and lifestyle.
We explored this brand essence and created the “Milimetrically You” campaign showing all the possibilities Simonetto can offer.
Liberty Mutual believes in inspiring attitudes and made Cafu’s (Multi-Champion and Captain of the Brazilian Team) history and career the kick-start of the campaign “This Is My Example”, made exclusively to the Internet.
The campaign reached 8 million views at YouTube and conquered more than 600,000 fans at Facebook.
Ofner is one of Brazil’s most traditional and adored chocolate shops, and among its delicacies there are two Easter stars: the Eggs and the Chocolate Cake.
The campaign raises awareness with the “battle” between this two delightful players inviting the consumers to choose which side they want to be.
Most of them went for both.
The spectators and supporters of the Brazil Cup 2015 had an incredible surprise from Continental Tires: The Contact Sign.
Contact is one of the most popular tire lines in the country and to reinforce its adherence and performance we decided to make a sticky sign getting all balls went out of the field.
Bernardinho is one of the greatest Brazilian athletes, an Olimpic Gold medalist as player and later as coach. But he’s also known for his temper: a guy that gets annoyed when he doesn’t get for anything less than perfection. In order to bring this value together with the brand we decided to invite Bernardinho and Fernanda Venturini (his wife and also Olimpic Gold Medalist) to support tranquility, competence and confidence to the costumers.