IT ALL STARTED WITH RÁI ADVERTISING AGENCY OVER 20 YEARS AGO AND IT HAS GROWN TO 7 SPECIALIZED AGENCIES OFFERING CUSTOMIZED AND CREATIVE MARKETING SOLUTIONS. OVER THE YEARS RAI HAS WORKED WITH LEADING GLOBAL BRANDS IN THE FOLLOWING INDUSTRIES CONSUMER PRODUCTS GOODS, RETAIL INDUSTRY FAST FOOD FRANCHISE RESTAURANT CHAINS.
FOR RAI, CREATIVITY IS NOT AN ISOLATED IDEA, BUT A STRATEGIC AND MULTIPLATFORM CONCEPT DEVELOPED IN A STRATEGIC INTEGRATED WAY.
OUR SUCCESS IS BASED ON THE SUCCESS OF OUR CLIENTS IN MAKING EVERY PROJECT A GREAT BUSINESS CASE.
WE GO WAY BEYOND CONSUMER PROMOTIONS AND TRADE MARKETING ACTIVITIES FOR OUR CUSTOMERS. WE OFFER BUSINESS INTELLIGENCE, STRATEGIC DIRECTION AND END TO END PROCESS MANAGEMENT. THIS IS OUR MISSION.
• LIBERTY MUTUAL, FIFA WORLD CUP 2014™
• CONTINENTAL TIRES, FIFA WORLD CUP 2014™
• ROCK IN RIO, LOS PALETEROS
• SAMSUNG, GALAXY S5 LAUNCHING.
• 2,500 MICRO-EVENTS FOR BASF EVERY YEAR.
DEZOITO IS OUR PUBLIC RELATIONS AND SPECIAL PROJECTS AGENCY.
DEZOITO FOCUSES ON MAKING YOUR BRAND APPEAR RELEVANT AND ENGAGING.
WE EXPLORE EVERY MEDIA RELATIONSHIP, CREATING SYNERGY BETWEEN CUSTOMERS AND COMPANIES.
WE ARE RECOGNIZED BY OUR EDITORIAL EXCELLENCE AND BY GENERATING CUSTOMIZED CONTENT SOLUTIONS.
OR DIGIWEB IS A FULL SERVICE DIGITAL AGENCY AND HAS AS IT’S DNA PURE PERFORMANCE. WE GO BEYOND AND ABOVE BY OFFERING:
• SOCIAL MEDIA ACTIVATION
• A SOFTWARE HOUSE AND DIGITAL SOLUTIONS.
WE DEVELOP INTELLIGENCE AT EVERY STEP OF THE PROCESS AND PROJECT. THE IMPORTANT THING TO REMEMBER IS THAT OR DIGIWEB DELIVERS RESULTS AT HIGH INTERNET SPEED.
WE EXCEL IN SUPPORTING OUR CLIENTS WITH LOGISTICAL SUPPORT TO DELIVER MERCHANDISING MATERIALS. WE HAVE SEVERAL YEARS OF EXPERIENCE WORKING WITH LARGE RETAIL CHAINS AND SUPPORTING THE FRANCHISEE OPERATIONS. OUR SERVICE GOES BEYOND DELIVERING…IT GUARANTEE THAT EVERY PROMOTION CAMPAIGN IS EXECUTED ON TIME AND WITH EXCELLENCE.
MORE THAN 25 FILM PRODUCTIONS IN 2015.
SOMETIMES YOU ARE FACED WITH A PROBLEM WHILE AT THE SAMETIME YOU ARE CONFRONTING BUDGETARY CONSTRAINTS. FOR THIS REASON TEOLA WAS CREATED, TO OFFER IT’S EXPERIENCE IN PRODUCING HIGH QUALITY PHOTOGRAPHY, FILMS AND ANY AUDIOVISUAL CONTENT YOUR BUSINESS MAY NEED AND TAILORED TO YOUR BUDGET.
• FILM PRODUCTION
• EVENTS COVERAGE
• LIVE BROADCAST / HD
• TV / RADIO CONTENT
• DIGITAL MEDIA CONTENT
AWAKEN IS A BUSINESS INTELLIGENCE AND INNOVATION CONSULTING AGENCY.
IT IS OUR ANSWER TO HELP OUR CLIENTS DEFINE A NEW BUSINESS DIRECTION. IT IS STRATEGIC INNOVATION APPLIED TO CURRENT BUSINESSES CHALLENGES FOCUSED TO:
• INCREASE REVENUE.
• IMPROVE BRAND IMAGE AND BRAND EQUITY
• ALLOW COMPANIES TO ACCESS NEW MARKETS/SEGMENTS
• GENERATE MID AND LONG TERM COMPETITIVE ADVANTAGES.
BASICALLY, IT IS ESSENTIAL ELEMENT FOR DRIVING NEW BUSINESS.
The Paletas (a Mexican version of the Popsicle) became a fever in between 2013 to 2015. It was possible to find a Paleteria at every corner, but this popularity came with a cost: everybody was occupying the same niche, in what we called as “the mexicanization”.
So, we decided to take a step in the other direction, daring to leave the Mexican roots behind, going from the focus about the origin, to the focus about the product and its outstanding quality: fresh ingredients, more filling, real fruits, real flavor: a “Flavor Punch”.
Oh, good to remember that Paleteros is the Brazil’s first and biggest brand/franchise with more than 190 stores nationwide.
Now Paleteros is running alone at the see of profits.
A Flavor Punch in the other players.
To convert likes into cloths. The insight was to give a humanitarian touch to the cold and sort of useless Facebook likes. This idea made Flogoral (Sore throat lozenges) engage its fans and attracting thousands of new ones around a noble cause: make winter a little bit warmer.
At every 30 likes one piece of clothing was donated to the Casa do Zezinho (Orphanage).
Between May 2014 and July 2015, the campaign climbed more than 150,000 likes, corresponding to 5,000 donated cloths. Now this is hot!
One of the biggest differentials of Simonetto is the flexibility. It’s not just cabinetry, it’s real custom made, tailored at every detail according costumers’ specific needs and lifestyle.
We explored this brand essence and created the “Milimetrically You” campaign showing all the possibilities Simonetto can offer.
Liberty Mutual believes in inspiring attitudes and made Cafu’s (Multi-Champion and Captain of the Brazilian Team) history and career the kick-start of the campaign “This Is My Example”, made exclusively to the Internet.
The campaign reached 8 million views at YouTube and conquered more than 600,000 fans at Facebook.
Ofner is one of Brazil’s most traditional and adored chocolate shops, and among its delicacies there are two Easter stars: the Eggs and the Chocolate Cake.
The campaign raises awareness with the “battle” between this two delightful players inviting the consumers to choose which side they want to be.
Most of them went for both.
The spectators and supporters of the Brazil Cup 2015 had an incredible surprise from Continental Tires: The Contact Sign.
Contact is one of the most popular tire lines in the country and to reinforce its adherence and performance we decided to make a sticky sign getting all balls went out of the field.
Bernardinho is one of the greatest Brazilian athletes, an Olimpic Gold medalist as player and later as coach. But he’s also known for his temper: a guy that gets annoyed when he doesn’t get for anything less than perfection. In order to bring this value together with the brand we decided to invite Bernardinho and Fernanda Venturini (his wife and also Olimpic Gold Medalist) to support tranquility, competence and confidence to the costumers.